Around the corner from the trial of Scooter Libby, during a late-afternoon break, Frank Luntz, the Republican pollster, was telling me that the Republican Party is kaput. "The brand isn't just sick—it's dead. The G.O.P. is cracking up." (Luntz is a marketer marketing his new book, Words That Work: It's Not What You Say, It's What People Hear, about political marketing, and knows he needs a compelling message. We have a brief discussion about whether his thesis about the end of the Republicans might get him some publicity.) The Bush administration, in other words, could well have brought one of the greatest marketing and P.R. success stories of the modern era—the rise of conservatism and the Republican Party—to an end.It may be smart to analyze the Libby trial and the Republican Party in marketing rather than political terms. Effective marketing is the Republican lifeblood—developing and crafting and delivering the message. ( more)
Saturday, March 24, 2007
Just caught up with this terrific, horrific, Michael Woolf piece on the Scooter trial/affair in the April Vanity Fair.